GPayments Partners with Apaya to Boost Fraud Prevention in MENA

Sydney / Dubai, September 2025 – GPayments, a global leader in payment authentication and fraud prevention solutions, has entered into a strategic partnership with Apaya, the Middle East and Africa’s leading payment orchestration and FinTech marketplace.

Through this collaboration, GPayments’ advanced 3D Secure authentication and fraud prevention technologies will be made available as a connector within the Apaya platform.

This integration enables merchants across the Middle East and Africa to seamlessly access enterprise-grade security solutions without complex implementation projects.

Strengthening Security in Digital Commerce

As digital payments continue to grow rapidly across the region, the demand for effective fraud prevention has never been higher. GPayments’ proven solutions, built on EMVCo 3D Secure and trusted by leading financial institutions worldwide, deliver real-time protection against fraud while ensuring compliance with regulatory requirements such as PSD2 and Strong Customer Authentication (SCA).

By joining the Apaya ecosystem, GPayments brings decades of experience in helping issuers, acquirers, PSPs, and merchants reduce chargebacks, prevent false declines and create frictionless customer experiences.

Seamless Market Access

Apaya’s no-code connector marketplace philosophy of “no more integrations” allows businesses to add partners in minutes simply by entering their credentials. With GPayments’ solutions now available through this model, merchants can implement robust fraud prevention at speed – empowering them to scale securely and confidently across diverse and rapidly evolving markets.

This partnership is particularly impactful for merchants expanding into the Middle East and Africa, where both payment localisation and comprehensive fraud protection are critical to sustainable digital commerce growth.

Leadership Commentary

Shaun Thomas, Head of Corporate Development at GPayments, stated: “Our partnership with Apaya empowers us to deliver advanced Fraud Prevention to merchants in the Middle East and Africa, a region with enormous digital commerce growth. By making frictionless 3D Secure more accessible, we help businesses meet crucial compliance requirements and reduce fraud, all without sacrificing on a seamless customer experience. Our collaboration with Apaya gives merchants the security and confidence they need to grow.”

Michael Tomlins, CEO of Apaya, added: “Apaya’s mission is to enable merchants across the Middle East and Africa to seamlessly access world-class technology to optimise the performance of their payment infrastructure. GPayments’ three-decade track record in payment authentication, combined with their compliance with global standards like EMVCo 3D Secure, aligns perfectly with our mission. By integrating their proven solutions into our plug-and-play platform, we’re eliminating the traditional barriers that have prevented SME’s from accessing enterprise-grade fraud prevention.”

Market Outlook

As financial crime grows in sophistication and regulatory frameworks evolve worldwide, adaptive fraud prevention has become a necessity for merchants of all sizes. The availability of GPayments’ solutions on the Apaya platform positions both companies at the forefront of this movement, enabling secure growth across the MENA region.

The GPayments connector is now live on Apaya, with further enhancements and integration features scheduled for release in 2025.

About GPayments

Founded in 1999 and headquartered in Sydney, Australia, GPayments is a global leader in payment authentication and fraud prevention. For over two decades, the company has been at the forefront of securing digital transactions, delivering industry-standard solutions built on EMVCo 3D Secure and major card scheme authentication programs.

Its product suite – including ActiveServer (3DS Server), ActiveAccess (Access Control Server), ActiveDS (Directory Server), and TestLabs (Live Testing Environment) – is trusted by financial institutions, payment processors, and merchants globally. These solutions help clients reduce chargebacks, prevent false declines and comply with regulations such as PSD2 and Strong Customer Authentication (SCA), while ensuring a seamless customer experience.

About Apaya

Apaya is a leading commerce automation and orchestration platform that provides digital merchants, payment providers, and B2B tech companies with a single access point to 100+ local payment providers across Europe, the Middle East, and Africa. Headquartered in Dubai, with international operations in Cape Town, Beirut, and London, Apaya helps businesses simplify payments and scale efficiently across diverse markets.