{"id":1328,"date":"2022-06-16T13:59:08","date_gmt":"2022-06-16T03:59:08","guid":{"rendered":"https:\/\/blog.gpayments.com\/?p=1328"},"modified":"2025-02-20T13:07:06","modified_gmt":"2025-02-20T03:07:06","slug":"frictionless-authentication-what-it-is-how-it-works","status":"publish","type":"post","link":"https:\/\/www.gpayments.com\/blog\/article\/frictionless-authentication-what-it-is-how-it-works\/","title":{"rendered":"Frictionless Authentication: What It Is & How It Works?\u00a0"},"content":{"rendered":"\n\n\n

Did you kn<\/span>ow that\u202f$56 billion\u202fwas l<\/span>ost due to identity fraud last year? Luckily, there are various ways of fraud prevention.\u202f<\/span>Secure payments utilising\u202fmulti-factor, passwords, and biometrics are standard payment authentication processes.\u202f<\/span>However, 3D Secure 2 provides<\/a> <\/span>a frictionless authentication experience for online payments. This means that the process is easy for customers, with no extra steps or passwords to remember.<\/span>\u00a0<\/span><\/p>\n

But what is frictionless authentication?<\/span> This blog post will discuss how frictionless authentication works and how it can benefit your business.<\/span>\u00a0<\/span><\/p>\n

What Is Frictionless Authentication?<\/span><\/b>\u00a0<\/span><\/h2>\n

Frictionless authentication is a type of authentication that does not\u202fneed\u202fthe user to go through extra steps or remember different passwords.<\/span>\u00a0<\/span><\/p>\n

This makes it easier for customers because they do not have to worry about extra steps.<\/span>\u00a0<\/span><\/p>\n

What Are Its Benefits?<\/span><\/b>\u00a0<\/span><\/h3>\n

Frictionless authentication offers several benefits for businesses<\/span>\u00a0<\/span><\/p>\n

These benefits include, but are not limited to:<\/span>\u00a0<\/span><\/p>\n