Online transactions that are frictionless and safe are what business and personal travellers want. Learn how GPayments solutions help boost bookings.
Authenticating payments is a critical part of any airline and online travel retailer's ability to manage costs, mitigate risks and remain competitive in the modern era of business and personal travel.
Online travel shoppers will abandon a booking at higher rates than they would for digital retail or fashion according to SaleCycle research on global ecommerce cart abandonment. GPayments authentication solutions facilitate booking.
For years, airlines and online travel agencies experienced high levels of card-not-present fraud. Now with the wider adoption of 3D Secure authentication of card transactions, this type of fraud is more preventable.
ActiveServer addresses friction and fraud at checkout. Customers enjoy smooth transactions that reduce the costs of cart abandonment, chargebacks and noncompliance.
The increase in online and in-app bookings also laid the foundation for bank card fraud. The estimated cost of CNP to airlines is approximately $1 billion annually, stemming from fraudulent ticket purchases. According to comparison site, Finder.com.au, one in seven Australians have fallen prey to debit and credit card fraud in 2021-22, for a total cost of $1.01 billion.
In an effort to protect the information and financial security of cardholders, the EMVⓇ three-domain secure (3DS) protocol versions have continually improved the ability for accurate authentication of ecommerce transactions.
Notably, 3DS2 responded to merchants' need to react to consumer preferences for mobile commerce.
For online travel services and airlines that strive to meet their customers’ desire to book flights, lodgings, rental cars and unique experiences online or on their devices, 3D Secure 2 is a welcome improvement for shoppers’ experience.
GPayments 3DS2 solutions for ecommerce and mcommerce transactions ensure that no matter how a traveller finds your offer, they will be able in a frictionless authentication flow. Our ecommerce and mcommerce compatible solutions reduce cart abandonment that lead to more sales.
3DS2 goes farther than 3DS1 in several areas including, native mobile user interface, frictionless flow and robust data enabling verifiable cardholder information. Airlines and online travel agent sites will enjoy the following benefits of 3DS2 with GPayments authentication solutions:
Online travel providers and airlines gain lower cost of doing business from liability shift and compliance with international regulations such as PCI-DSS, EMVCo guidelines and the EUPayment Services Directive (PSD2).
GPayments ActiveServer and ActiveSDK deliver the advantages with 3DS2 protocol in the following ways:
Airlines and online travel providers can deploy with the help of GPayments 3D Secure 2 ActiveServer SaaS. We help you build trust and deliver a virtually effortless booking experience from your site or app.
Advantages of ActiveServer hosted service:Learn what ActiveServer hosted service can do for you